Digital Design Social Media Photography Web Design

Create a unique Japanese dining experience

The NAMA Hospitality Group came to us with a concept - bring a truly unique Japanese dining experience to Knoxville. The concept is called Omakase, a Japanese phrase used when ordering food in restaurants. It means ‘I’ll leave it up to you’ from Japanese, ‘to entrust’. Starting with that idea and a name, KOYO, we built branding that was elevated and calm, inspired by Japanese symbols. Having this minimal style allowed for KOYO's dishes to speak out as its own design element and story. Developing a website and photography style that allows the business to speak for itself is the only way to truly represent a brand.

Social Media

The Social Media element needed to visually tell the story of the restaurant, showcase the ambiance of the space and the range of offerings from hand-crafted cocktails, sake selection, wines, beer to their unique and ever-changing menu items. The visual story-telling needed to entice people to want to come in and try the dishes but more than that - it needed to explain the concept.
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Web Design Curated For Your Audience

Effective marketing requires more than just a single channel. It requires a coordinated approach across all platforms, including social media, email, SEO, and more. At South Made Marketing, we understand the importance of an integrated marketing strategy, which is why we handle everything for you.

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