Social media management is an important aspect of any digital marketing campaign. Any web design company worth their salt will tell you to establish a page for your business across the top social media platforms. If you’ve been neglecting your presence on Facebook, Google, and Instagram, you might be losing customers to your industry rivals.
Now that most of us have been locked inside for months on end because of the COVID-19 pandemic, more people than ever have been spending time on their phones. In fact, social media use increased for more than 51% of survey participants in a Harris Poll study. On top of that, as many as 48% of consumers begin their mobile research through a search engine. If your business hasn’t begun to use social media in the time of COVID-19, there’s no better time than right now.
Along with social media use being up, there are countless other reasons to invest in your social media management. Here are some of the top reasons you should prioritize your social media content during COVID-19.
It’s the best place to offer updates
When it comes to delivering information to your customers, social media is the best way to relay updates quickly. Sometimes, updates on Google can take days to appear on search engines. You want your customers to access important information so you earn their business. On your social media page, you can list:
- Your new hours for COVID-19
- Whether or not you offer indoor seating or in-person meetings
- Any special services you’re offering
The more you interact with your customers, the better your reputation will be online. Instead of waiting for your webpages and Google to catch up with your business updates, become the first point of contact on your social media pages.
Share helpful articles with your community
COVID-19 has been a trying time for everyone, but using your social media pages can be a great way to give back to your community. Even sharing informative articles from reputable sources can be essential in keeping your neighbors informed. Many people think that social media management is all about boosting your business and selling your products; but engaging in genuine interactions online and investing in your community will help showcase your business as the trustworthy, reliable company your customers rely on.
Bring a smile to their face
In a time where nothing is normal, sharing something to make your customers smile can go a long way. Don’t hesitate to share happy news or celebrate a milestone with your followers online. Any social media manager knows that mixing up the content you share looks good for business. If it brings a smile to someone’s face, that’s all the better in the time of COVID-19.
Contact South Made today
When you want to improve your social media footprint, there’s no better time than right now. Contact the expert digital marketers at South Made today. We’re looking forward to hearing from you.