What is SEO?
Unless you’re a digital marketer or just really into internet marketing you may not totally understand this popular digital term. SEO or SEARCH ENGINE OPTIMIZATION refers to how quickly your website comes up in search on Google and the like. This is a term digital marketers use when describing ways to help improve your website’s rank. After all, everyone wants to be on the first page of Google, but it isn’t that easy to get there.
Do I need it?
In short, yes, however to the extent you need to invest in SEO really depends on your business goals and your competition. Working with an internet marketing company in Knoxville will help you decide the best plan of attack.
There are a number of ways to help improve your website’s rank.
Keep your website up to date and refresh your content. The best way to refresh content is through a blog. Having new, fresh material on your site will help it perform. Too many business owners assume that a website is a one and done task, but it needs love just like every other aspect of business. If you don’t have the time, energy or desire to write blogs hire a marketing company to help—we love writing blog content!
Social Media is a great way to send traffic to your website. The more traffic you send there, the better. Making sure your social media has a plan is huge. Again, this may be something to discuss with a local digital marketing firm. Just because social media is free doesn’t mean it’s easy, or that you have the time to do it right. Strategizing with an internet marketing team in Knoxville is a great start and will help you have a method behind the madness of social media management.
Pay to Play
One way to improve your website’s rank is through on page and off page optimizations. Again, this is probably a job for your Knoxville internet marketing company, unless you understand meta tags, alt tags and WordPress. Discuss your SEO goals and options with a local firm to decide if initiating an SEO campaign makes sense.
Want more details or info? We’d love to geek out on internet marketing. Name the place and we will be there. Or come see us at South Made HQ on Hall of Fame Drive in Downtown, Knoxville.