Social media has become a necessary tool for any business to employ — and not only because it’s the quickest way to reach customers. It’s also an excellent way to build your brand, establish yourself as an authority in your field, and even manage customer service issues.
However, many businesses (and individuals) still don’t fully understand how social media works or why it matters. That’s why we’ve put together this handy list of the most significant social media trends every business should know about.
1. Social Media Engagement Matters Even More
As the number of social media platforms continues to grow, so does the audience. According to 2021 data, individuals now spend an average of two hours and 25 minutes each day on social networking sites.
This means it’s becoming even more important for businesses to make sure they’re as active as possible and making a concerted effort to engage with their followers. That way, they’ll be able to attract (and serve) a larger audience. Today, there are several ways to do this.
These techniques range from paid advertising (using a service like Facebook Ads or Google AdWords to reach out to specific demographics) to building relationships with bloggers and social media influencers. In fact, these two growth strategies often go hand-in-hand.
Of course, the type of content you produce makes a big difference in your engagement. When you make posts that provide value to your audience, they’ll want to engage even more with your brand. Given that social media algorithms thrive on engagement, it’ll behoove your business to concentrate on posts that encourage engagement; that way, your brand will have greater visibility on a given platform.
2. Short Videos Are All the Rage
It’s no secret that videos are quickly becoming one of the biggest forms of content. People love them, so they’re one of the best ways for businesses to make an impact online.
More than ever before, businesses are realizing the potential of short videos. Thanks to platforms like TikTok, YouTube shorts, Instagram Reels, and Snapchat, it’s becoming even more important for marketers to create bite-sized content.
You don’t have to run a huge production studio to create compelling short-form videos. You just need to be creative and figure out what your audience needs most. Then, create some videos that are helpful or entertaining for followers in your niche. Since social media platforms with a variety of content are often pushing short-form videos, this can help get your brand noticed.
3. Clients Want to Buy Directly Through Social Media
Social media is no longer just a promotional tool; it’s now an essential part of the sales process. More than a mere driver of web traffic, social media platforms are now embracing the idea of a direct sales model.
Consumers are now willing to buy directly through Facebook, Twitter, Instagram, it’s becoming even more important for businesses to use their social media profiles as their online storefronts. Provide the capability for customers to buy your products or services directly through shopping features on these platforms and you’ll increase your potential for sales.
4. Influencer Marketing Becomes Even More Mainstream
One of the fastest-growing trends in social media is influencer marketing. Thanks to bloggers, Instagrammers, TikTokers, YouTubers, and other types of “micro-influencers,” people are starting to trust social media personalities more than traditional celebrities.
While the jury’s still out on the cost-effectiveness of influencer marketing, chances are that there are influencers operating in your niche. If they have an engaged audience that’s ready to buy and that truly trusts them, these influencers can give your brand a greater sense of authenticity and authority.
5. Social Media Management Proves Essential
Social media is growing at an unbelievable rate. Every day, social platforms add new features and change existing ones, seemingly overnight. This means it’s becoming more important than ever for businesses to find social media management
agencies they can trust. Professional social media consultants have the experience necessary to stay on top of all these changes so that their clients don’t have to.
Not only can social media management companies help businesses navigate these social media marketing trends, but they’ll also save them time and money by helping with content creation, social strategy, engagement and much more.
The reality is that social media management and content creation is a full-time job. When you’re running a business, you simply won’t have the time or energy to devote to this cause. And since social media marketing is now a non-negotiable, that means your business can benefit from better social media management. To learn more about how we can help, get in touch with our team today.