Staff Blog Series – Melissa
For a business to be competitive in the current digital marketplace, it needs to have an exceptional online presence. The only proven way to stay ahead of the competition is by creating a robust digital marketing plan. Without one, your marketing efforts will likely be disorganized, which lessens the effectiveness of any digital marketing campaign you undertake.
Here are five digital marketing services you can use to improve your online presence and grow your business at a low cost.
1. Web Design
Did you know that Google records 3.5 billion searches every day? This statistic underscores the importance of having a well-designed, up-to-date website for your business. The website is the initial point of contact between a potential customer and your company. It also acts as your online sales representative around the clock. If your business’ website is outdated, isn’t mobile-friendly, doesn’t attract and convert prospects, you need exceptional web design services from a digital marketing company to turn things around.
2. Search Engine Optimization
SEO plays a critical role in improving a website’s ranking on search engine results pages (SERPs). If your website appears among the top results on SERPs, it’s easier for potential clients to find you and buy your products or services. SEO experts perform a thorough keyword search, conduct off-page and on-page optimization, and track your business results with the Google Search Console. The outcome of these practices is attracting top-quality leads and raising your conversions.
3. Social Media Management
Social media remains among the top powerful marketing tools a business can use. There are around 3.6 billion active social media users worldwide, meaning there’s a high chance of finding your potential customers there. However, having only a social media account for your company is not enough. You need the help of a digital marketing company to create, manage, and provide the best-performing social media campaigns that align with your business needs. The campaigns will deliver compelling content and grow the number of followers. This approach helps businesses to get more leads and make more sales.
4. Email Marketing
More and more people are acquiring smartphones each day, and they’re able to use emails conveniently and at their convenience. When you seek email marketing services from a reputable digital marketing company, you’ll exploit the power of email as well as elevate your email marketing campaigns.
Email marketing experts develop automation sequences and engaging email newsletters to help you earn your audience’s trust. If your emails are more relevant, consistent, and appealing, your email subscribers will be more likely to buy from you.
5. Pay-per-Click Management
75% of online users say paid ads enable them to find the information they’re searching for faster, and 63% end up clicking on the paid ads. Pay-per-Click advertising or Search Engine Marketing (SEM/PPC) lets you run ads on Google, which shows you when users are searching for your services or products. It’s a powerful lead generation service as it gives businesses the power to precisely target their most relevant prospects. With a simple ad by a digital marketing company, your business will be visible to quality leads who are searching for what you’re offering. A surge in your website traffic will increase your conversions.
Need Any Digital Marketing Service? Get in Touch!
As you can see, there’s no need to spend time and money on marketing practices that don’t guarantee measurable results. South Made is here to help you tweak your digital marketing campaigns to fit your business needs. Our experts evaluate your business and advise on the digital marketing services your company requires the most. We are located in Knoxville Tennessee and Naples Florida. Contact us today for more information about any of the digital marketing services.