Digitalization is more important than ever before. Because more and more people are using search engines to find businesses and services, it is prudent for you to maintain a strong online presence. Failing to do so can not only make your business harder to find, but it can make consumers more likely to choose another simply because they’re unable to find information about you readily online. With nearly 94% of all organic website traffic coming from Google, quality web design and SEO is crucial for staying relevant and competitive.
In order to maintain a strong presence online, SEO — search engine optimization — is critical. However, it can be difficult to understand this importance, without understanding how SEO web design integration can impact traffic to your site. To help give you a better understanding of how it works, here is what you need to know.
SEO and Search Results
Search engines are one of the most popular and common ways that consumers find businesses; however, without an optimized website, your site could fail to show up in the top results. Often times websites that fail to show up within the first five results are overlooked and disregarded by searchers. This makes utilizing SEO all the more important, especially when you are trying to stay competitive.
SEO works by utilizing specific keywords in web design and content. These keywords are usually correlated based on what consumers are searching for. For instance, if you run a bakery service, you may wish to incorporate the key phrase “bakery near me” or “bakery in X location”, as these are popular search terms that real consumers will use.
While having a functional and attractive website is important, without SEO to drive organic traffic, you can risk losing exposure and falling by the wayside. This can be especially devastating if you’re in a competitive market where other businesses like yours have already optimized their sites.
SEO Key Points
During the process of building or updating your site, it’s important to work alongside a web design company that is aware of everything your business entails. By communicating all necessary information, they can more readily incorporate keywords into the site as they build it, allowing you more easily to benefit from online searches.
In a similar manner, all additional content posted on your site should be tailored to reduce anything that may warrant a lower search ranking. For instance, spamming a key phrase is more likely to lead to a lower search ranking than strategic placement. Ensure that any content you post utilizes keywords meaningfully for the best results.
You may also consider link building to further drive traffic to your site. By having links directed from other high ranking credible sites, you can further boost your ranking and traffic. However, in order to achieve this in the best way possible, it’s usually advised that business owners partner with web design or SEO specialists to ensure that the process is done correctly and in the most beneficial manner.
Optimized Design
While a well-designed site itself won’t warrant a high ranking, you also shouldn’t skimp on the details in favor of focusing on SEO. Because your website is the first impression your visitors will get, make sure that it is easy to navigate, attractive, and clutter-free. Work with your web designer to organize everything in a meaningful and easy to reach way so that visitors won’t feel overwhelmed when visiting.
When coupled with the appropriate SEO, a sleek and pleasing website can help draw in customers and keep them engaged for much longer. This helps cement your business in their mind and make them more likely to continue engaging with you and your products or services.
If you’re looking to create your website or update your current one, consider reaching out to professional web design services to help ensure that your site becomes the best that it can be. In this digital age, an online presence is important, and with these tips, you can help your business stay relevant and competitive.