Digitalization is more important than ever before. Because more and more people are using search engines to find businesses and services, it is prudent for you to maintain a strong online presence. Failing to do so can not only make your business harder to find, but it can make consumers more likely to choose another simply because they’re unable to find information about you readily online. With nearly 94% of all organic website traffic coming from Google, quality web design and SEO is crucial for staying relevant and competitive. In order to maintain a strong presence online, SEO — search engine optimization — is critical. However, it can be difficult to understand this importance, without understanding how SEO web design integration can impact traffic to your site. To help give you a better understanding of how it works, here is what you need to know.