In today’s digital age, we are living in a very visual world. Smartphones are becoming more advanced every day, particularly the quality of Smartphone cameras.
Every two years, Apple continues to top their latest iPhone with an even better one. Whereas each time, the camera continues to get sharper and have higher definition. In fact, the company’s most recent release, the iPhone X, is known for having a dual camera lens that produce images with high depth. Options like “Portrait Mode,” even allow people to create sharper images that create a bokeh look to them. It is so easy now for organizations and businesses to be able to quickly snap a “high quality” image and post to social media platforms. It’s convenient- we get it.
But, even as smartphone cameras continue to improve, if you want your business to really strive on social media platforms- you need to hire a professional photographer.
Too Much Saturation
There are currently over 800 million active users on Instagram, the most visually popular social media platform. We can talk about Instagram all day long though. (Did you see our Future Of Social Post?) 71% of Instagram accounts are businesses. That means that the majority of images that are posted on the platform are taken with a Smartphone. And guess what happens when your business is posting quick smart phone images along with everyone else? It gets lost. iPhone images don’t stand out- and they don’t reach a large demographic.
Professionals Know The Tricks
A professional photographer has the knowledge and experience when it comes to telling an organization’s story. That’s right. Images that are posted on your business’ social media platforms need to tell a story. A professional photographer will know how to creatively capture that story. They will know the certain angles to make that cup of coffee look so heavenly or how to make the kitchen of a house look inviting. And let’s be honest- most people do not like having their photos taken. It’s awkward! A true professional photographer will know the tricks to make you feel comfortable in front of the camera.
Better Images Catch the Eye
Did you know that the average adult’s attention span is only eight seconds long? With people endlessly scrolling through Facebook and Instagram, your business has only eight seconds to stop someone in their scroll. A professional photographer’s images will look drastically different and will hopefully stop someone for more than eight seconds. People love to feel a connection. If they see an image on their feed that is emotive, they are more likely to use your business or buy your product.
You know what they say- a picture is worth a thousand words. Ready to step up your social media game or get those top-quality images for your website? We can help with that. From your team’s head shots to telling your business’ story- South Made Marketing’s professional photographers are on it. Let’s chat and talk photo shoots!