1. Instagram is Going to Give Priority to Video/ReelsWe weren’t shocked when the CEO announced the shift from photos to video because Facebook and Instagram have been playing with these changes for years now. In fact, last year Instagram rolled out a change to push video through their IGTV section. Fans weren’t excited and these long videos fell flat as most users are looking for quick, short, easily digestible content. Instagram’s CEO said Saturday, “We’re no longer a photo-sharing app,” because “The number one reason people say that they use Instagram, in research, is to be entertained.” With that in mind, Instagram is experimenting with more full-screen recommended videos in the main feed. That’s a major shift for Instagram and makes it more like TikTok. How is Instagram making this shift? It’s all math. A shift with their algorithm to emphasize Reels will change what type of content gets priority in your Feed and Explore pages. What does this mean for business? Time to start taking videos.
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