According to statistics, approximately 98% of small businesses make use of social media as a marketing platform. As the use of smart-phones and mobile telephony expands, the use of social media continues to grow in a marked way. At least 51% of Smartphone users often discover new products and companies when doing online searches on their gadgets.
This post presents to you tips on how you can take advantage of such social media platforms in your digital marketing campaign as well as the social media services that you may need in your campaign.
Use a Multi-Pronged Approach
A few years ago, Facebook and Twitter were the two most popular social media platforms that could reach out to a large number of people. But as time has gone by, more platforms have come up that are garnering a large number of followers. It’s now more advisable to use many platforms such as Instagram, Twitter, and Facebook. To get the best results, you should tailor profiles for different social media services or platforms.
Create Relevant and Engaging Content
A large number of social media users often seek for relevant and helpful consumer information that helps them in making consumer decisions. Such decisions determine whether they can buy some goods or services. As such, it’s prudent to always create rich content in your market niche or you can procure content creation social media services from SEO service providers. The content should be informative and capable of probing your prospective clients to buy. Engaging content should enlighten clients about product or service provisions.
Be Innovative and Delight Your Followers
Online social media platforms thrive and work well when they’ve got many followers. But you can’t get many followers if you can’t craft posts and content that is delightful to many. You should find creative methods to delight your social media followers and create some followership that will grant you a considerable online marketing platform with lots of people and traffic.
Use Multimedia Posts
You can post texts, videos, emojis, pdfs, and any other format of content that you can on your social media profiles. But to be more informative and engaging, you should make content-rich posts that have multimedia posts with content in most formats. Such material is likely to attract more prospective consumers to your profile and posts.
Make Good Use of Major Calendar Events
One year’s calendar often gets loaded with many holidays and events. You should time your posts to coincide with significant events such as New Year’s Eve, Christmas, Halloween, Valentine’s Day, and any other significant holidays. Most people are often active during such times on social media platforms. If you make and post some creative content, you may be capable of grabbing their attention during such times.
Use Influencer Marketing
Most companies have brand ambassadors, and if you don’t have one you can use a digital marketing company to get one. But you don’t need such famous personalities to thrive on online social media platforms. Most popular characters own a profile on at least one or all social media platforms. You can create a good relationship with such personalities to act as your brand ambassador or a significant product or service promoter of your marketing strategy. Such influencers can promote your brand by making posts or liking and boosting your marketing messages on social media platforms.
Engage Your Followers in Time
Engaging followers that comment on your messages, posts and product promotion content in a quick way will help you to respond well to product and service concerns. As such, you should always engage your followers well and in time. You can also outsource such tasks to companies that provide digital marketing services and/or social media services.
Social media and providers of social media services offer rich marketing platforms because the use of social media platforms is ever increasing. To get the best in marketing your products or services, you should use all available social media platforms. You should create ingenious ways such as the ones mentioned in this post to reach out to your prospective clientele.