Staff Blog Series – Gabi
Social media marketing is a platform that is constantly evolving to meet the needs of an ever-changing society. Consumers are increasingly utilizing social media not only for entertainment and inspiration, but as well as an outlet to explore prospective purchases. Instagram stories provide such an outlet for businesses to creatively promote their products and services which also allows for their audience to learn and engage with the topics that are associated with the business. These businesses know that engaging a viewer with interesting and pertinent material is a proven way to retain current followers and potentially gain new ones which in turn can increase revenue. A business must constantly evaluate the effect they are having on their viewers in order to adjust to the needs and wants of the consumer. Feedback must be gathered through customers’ opinions about the business, product, or services offered and one of the best ways to gather this feedback in a quick and meaningful way is with Instagram Stories. People love to share their opinion and often will grab the opportunity to do so if there is a quick and easy way provided to express themselves.
Check out these ideas in which you can use Instagram Stories to gather customer feedback:
#1: Include a Swipe-Up Link to Survey Your Followers
Instagram has revolutionized the way businesses can convert users through social media. By using the “Swipe Up” feature, you are allowing consumers to view your added links to pictures and videos that are shared on Instagram. This feature is a convenient and simple way to direct traffic to the website, blog, or channel. All the user has to do is swipe up with a finger.
#2: Understand Your Customers’ 1-to-1 Preferences With the Poll Sticker
The Instagram Stories poll sticker is a quick and easy feature to receive a direct response from your audience in real time. Not only are polls an interactive way to keep your followers engaged but it allows your business to interact with your followers and better understand their preferences. Because the poll sticker lets you alter the choices, this gives you a chance to let your creativity roam and find what fits your audience.
#3 Collect Consumer Feedback With the Question Sticker
According to Sprout Social research, 78% of people want brands to use social media to bring them together with the brand. By utilizing the question sticker, you are allowing your followers and target audience to interact with your business through conversation. This gives your followers a chance to give their feedback without being limited to a set of options to choose from.
While Instagram Stories drive engagement, this feature allows businesses to feature genuine content to interact with their audience. With a lifespan of 24 hours, Instagram stories have motivated followers to build a connection with brands and businesses.