One of the best ways to check the effectiveness of your SEO campaign is to analyze your conversion rate. A lot of business owners make the mistake of thinking that the point of SEO whether it is on-site content or social media SEO is to drive traffic. While it is true you do want to drive traffic but you want to keep your visitors interested.
If you are unhappy with your conversion rates, are dealing with a high bounce rate, or simply want to improve your results, you should consider professional SEO services that offer results-oriented services.
Why Are You Not Making Those Conversions?
If you have weak search engine optimization content then your first problem is that the search engines are not ranking your page high enough. Your conversion rates are low because your visitor rate is low.
What if you have the traffic flowing yet your conversion rates are still low? Again, it is your content. In some cases, your page may be ranking okay with the search engines but visitors are simply not sticking around long enough to make a buying decision because your content is designed to direct traffic but not really designed to engage consumers.
Studies have shown you have about 3 seconds to “hook” a consumer into staying around and becoming a customer. In those three seconds, a consumer decides whether to learn more about your business and products or to leave and head to your competitor.
The One Size Fits All Approach to SEO Services
There is no such thing as a winning blanket approach to optimizing for search engines. The best SEO services in Marco Island and Naples FL delivers custom services that are built for your business. Every business should take a custom approach to every aspect of their digital marketing campaign.
A strategy that works for one business will not necessarily work for another. It takes experience to come up with a winning strategy for your business. Each strategy requires an audit of current services, and a custom approach based on business needs, business goals, and getting to know your business.
If you are not happy with your conversions it is time to do something about that. Consider switching services to the team that will come up with a custom plan to rank your page higher, and engage your target audience.