Color psychology has been an intriguing field of study for several years now, focusing on the effects that color can have on the brain. Different hues evoke different mental stimuli in our minds, causing us to develop certain feelings towards a thing. As you can imagine, color psychology should always be considered in your brand’s website design. Building a website and a brand can be a daunting undertaking, so don’t let your color choices negate all of your hard work. Only about 22% of business owners are satisfied with their conversion rates, so it’s important to do everything you can to make your website aesthetically pleasing for your audience. A solid color palette can make your website stunning, and a less-than-attractive one can greatly hinder it, so take the time to get it right. In this blog post, we will examine what each color symbolizes and what feelings they evoke for your website visitors.