Our friends at Always Abounding know pretty much all there is to know about creating amazing social media marketing content and high quality video. Here’s what they have to say about video media in 2019.
In the movie Hugo there’s a charming side story about the earliest days of filmmaking. One of the main characters comments on his first motion picture, saying it was as if “my dreams came to life.” Over a century after the debut of some of the first moving pictures, video is still the most captivating way to share stories, conjure emotion, and connect with an audience. If a picture is worth a thousand words, video is inexpressibly valuable in our culture.
But does it convert viewers into viable leads and is it worth your company’s investment of time and money? Trends and studies for 2019 resound a powerful, “You bet.” Here are some recent statistics:
- Social video generates 1200% more shares than text and images combined (SmallBizTrends)
- 1 minute of video is equal to 1.8 Million words to your audience (Forrester Research)
- Video marketers get 66% more qualified leads per year (Aberdeen Group)
- Mobile Video consumption rises 100% every year (HubSpot)
- 80% of Livestream’s survey respondents would rather watch live video from a brand than read a blog (Livestream)
Succeeding with video marketing in 2019 may come down to two words—compelling and interactive. With that in mind, here are some ways to make sure your video marketing strategy thrives.
Include Vertical Video:
Vertical video was once considered taboo for many professionals, but with the exploding trend in stories (and the targeted potential they bring) vertical storytelling will be essential.
Live videos add the interaction and authenticity that costumers are craving. Think outside the box for live videos. You can conduct interviews, host events, go behind the scenes, or further explain or display products, and answers questions in real time.
Forget About The Television:
According to a Google-commissioned Nielsen study, on mobile alone, in an average week, YouTube reaches more adults (18-plus) during prime time than any cable network does. Smaller local companies should spend their time and money advertising across several social media platforms to maximize their reach and target ideal customers.
Use it everywhere:
This is the year to post your videos everywhere; Your landing page, all social media pages, and even your email campaigns. In fact, video in email leads to 200-300% increase in click-through rates.
You don’t need long content (shorter typically videos perform better) but you will need a lot of content to compete in 2019. The average U.S. customer is exposed to 10,000 brand messages daily, so you’ll need to produce compelling video often to stay in the game. If video isn’t your expertise, outsource to improve your quality and consistency.
In today’s day and age, you don’t need a film reel or to sell theater tickets in order to make your marketing dreams come true. Selling and buying power are literally at our fingertips. It’s just time to yell, “action!”
Ready to start adding video to your marketing strategy? Lights. Camera. Action.