Getting found on Google has never been more challenging. The competition is fierce, and no matter how good your website is, if you’re not optimizing it for search engines like Google, Yahoo!, or Bing, then you’re missing out on a huge opportunity to reach new customers. It’s time to get savvy about SEO. Here are common mistakes that will destroy your search engine optimization.
1. Keyword Stuffing
This technique involves inserting as many keywords into the text as possible in hopes of ranking higher on the search results pages. However, this method can actually do more harm than good by either making it difficult for readers to understand what’s being said or having the opposite effect of pushing down rankings instead of raising them due to Google’s recent algorithm changes.
2. Having No Meta Description Tag
Your meta description tag should contain between 140 and 160 characters and tell users what your page is about right away so that when they do click through (which should be the point of your SEO for the page), they will already know what to expect.
3. Not Using Your Company Name
Having an email address that is easy to remember is always a smart idea, but if you are advertising through search engines, having your company name as a domain extension can help drive customers who are searching for businesses like yours. Make sure that when someone searches for something related to your business, whether it’s a product or service, that there’s no confusion about which company they’ll find by using your corporate identity as part of your phone number and website.
4. Not Caring About Keyword Research
For search engine optimization to work, you need to ensure that your content is relevant and interesting. In order for Google to find it useful, a keyword has to show up on the page at least a few times. Knowing which keywords people are searching for can give you a better idea of what kind of information they’d like to see when visiting your site.
5. Not having Good Site Architecture
One way that search engines determine how important the content on your site is is through a process called “link popularity,” or simply backlinks. Getting other sites that link back to yours helps them recognize its importance and, in turn, increases your rankings because more relevant pages with “inbound links” help signify that your content is worth their time.
6. Not Understanding the Crawl Rate of Your Page
When it comes to search engine optimization, every page on your website is a crucial piece of your puzzle. While this may seem like an easy thing to accomplish, having too many pages on one domain can actually decrease its crawl rate because there’s just so much content for search bots to go through and index.
7. Not Using Local Keywords
Google provides a great tool that allows you to type in your address and see the terms that are being searched most often within a certain radius of your location. This information can help businesses who want to bring in more customers from their neighborhood or city target what they should be advertising online, especially if they plan on using pay-per-click (PPC) or search engine advertising services to achieve this goal.
8. Not Monitoring What Works
Even though search engine optimization is a long-term strategy with benefits, it’s important to keep track of how well specific moves are working so you can reevaluate if necessary and adjust around them when needed. When there is a positive movement with your rankings, make a note of what you did to change them so you can do the same or more of that in the future.
SEO Services in Knoxville TN, Naples FL and Marco Island FL
Success in SEO takes more than just a good strategy. You have to find out what works best for your company and stick with it while trying new ideas to maximize exposure, gain new customers, and keep them happy. You should also ensure you are using the right SEO services, web hosting, and social media management services.