Today, many people and businesses rely on the internet to grow and stay afloat. Everyone uses some form of social media for a number of reasons. A website is a great tool to use when searching for something on the internet. Websites vary in aesthetics, functionality, and size. Smaller sites struggle to get a consistent amount of traffic. Here are five reasons why that may be the case.
The Site Hasn’t Been Updated in Quite Some Time
When was the last time you updated your website? If it was more than a week ago, that’s not a good sign. People don’t want to want to visit a website that lacks substance and relevant content. It is understandable if you don’t have the time to make frequent updates to your website because you are focused on other aspects of your business. This is why hiring a team to handle web design services is a great idea for your business.
The Site isn’t Mobile-Friendly
Most people do pretty much everything on their phones and it’s is easy to see why. Phones give their users the ability to be on the internet wherever they go. They don’t have to look for a computer or laptop when they need to be on the internet so if your website isn’t compatible with mobile phones, potential visitors will not want to visit your site. If you don’t know how to make your site more mobile-friendly, don’t worry too much. Hiring a team to handle web design services assures that your site is always up to date.
There are No Keywords
How do internet users manage to find websites? An easy way users find websites is by searching for a few keywords that relate to what they’re looking for. If you don’t have any keywords attached to your site, your volume of traffic isn’t going to be as high. Setting up a few buzz words that are relevant to your site goes a long way. Did you know that half of the thousands of search queries are four words or longer? When in doubt, follow the KISS method: Keep it sweet and simple.
Ignoring the Trends
As a business owner, you should ask yourself “What is popular in my industry right now?”. People tend to flock to the latest trends, whether it’s because they are passionate about what is trending or just because of general curiosity. If you don’t try your best to keep up with the times, you risk falling behind in your industry. You have to determine what is popular at the current time and try to implement it the best you can. This doesn’t mean you have to set aside your own creative ideas. It’s possible to adapt to new trends without going against the core of your business.
You Have Broken Links
People don’t usually enjoy seeing broken links when browsing the internet. If someone encounters a site with broken links, they will most likely hit backspace and go elsewhere. Broken links can be caused by a number of things. You may have deleted a page without changing the link, renamed a page, and forgotten to change the link, or the server might just be down. A team dedicated to web design services can help fix these problems.
The good news is that these problems are easily fixed. There are plenty of web design services available that can help with low user traffic. Once these issues are properly addressed, your website should generate consistent user traffic.