If your small business isn’t taking advantage of search engine optimization, it needs to be. Search engine optimization, or SEO, can help your business create a user-friendly and engaging website that can be more easily found on search engines such as Google.
Think about how many times a day you might go to Google to search for something. In fact, Google is responsible for 94% of total organic traffic. And customers are more likely to trust search results that are on the first page of a search than those that aren’t. You want to do all that you can to ensure your small business ends up on that first page.
With that in mind, there are four ways that search engine optimization can benefit for small business:
More Potential Customers
One of the biggest ways SEO can benefit your small business is the potential to bring in new customers. Armed with an easy-to-use engaging website, you’ll draw the attention of customers who are actively trying to find your service or your product.
A User-Friendly Website
SEO can also help your business stand out by helping you create smooth, fast, and easily navigable webpage. These days, a business without a functioning website is doing itself a disservice. While search engine optimization is about helping customers find your business online, it’s also about customers having a user-friendly experience on your website.
With a user-friend website, customers will be compelled to spend more time browsing. Spending more time browsing means your web site’s page views are going to go up, and customers might be compelled to buy more than they intended. In addition to products and services, you can keep customers engaged on your site by posting blogs and FAQs to address any concerns they have.
Building Your Brand
One of the biggest benefits of appearing high up on search results is that it help’s to build your business’ brand. Whether your business shows up on Google, Bing, or Yahoo, when customers see your business up high on the results, they’ll come to trust your brand. By investing in search engine optimization, you’ll be doing your brand a big favor by giving your business a strong online presence.
Depending on whether your business is located — assuming that you have a physical storefront — you may have to compete in a very crowded market. If all things are basically equal, that is to say the products and services offered, then you can greatly stand out from the competition by having a top-of-the-line, optimized website. With SEO, you greatly increase your business’ potential to grow and find increased success.
Are you ready to transform your website? While you’re focused on the day-to-day operations of your business, South Made Marketing can focus on marketing so that customers can find your business and pay attention to what you do. Whether you’re looking for the latest in web design services or trying to increase your company’s presence on social media, South Made Marketing can help you stand out from the competition.