Staff Blog Series – Kinley
Social Media Marketing Tends
Understanding social media marketing trends can be very beneficial for a business. Developing content that creates brand awareness can open the door for endless opportunities. In today’s society, social media is one of the top places to learn about an unknown brand or product. So, whether people are searching for something specific or just scrolling, it is important to grab their attention while you can. Taking advantage of marketing trends is a great way to gain interaction and reach people in a way that keeps them interested. Certain trends are producing a response, so why not benefit off of them? Three social media marketing trends to watch for are personalization, interactive content, and a “less is more” approach.
Creating Personalized Social Media Content
Designing personalized content is a great way to gain interaction on social media. To do this, decide who you are targeting and what their interests are, and tailor said content to them. The result will be increased engagement, and lead to your content being shared with others, driving traffic to a specific social media page or website.
Interactive Social Media Content
Interactive content is also a marketing trend that can have an impact on your brand. The interaction makes posts more engaging and likely to generate the results your business needs. Creating interactive content allows people to not only engage with brands, but gives them a chance to feel more connected and involved. This opens the door for plenty of opportunity to gain exposure for your brand which then leads to closer relationships with various customers. Conversion rates tend to trend upward when interactive social media content is deployed properly.
The “Less is More” Approach
A “less is more” approach on social media leaves a lasting impression. When people are scrolling on various social media platforms, there is a short window of time to grab their attention. By creating content that is thoughtful and engaging, you are offering a more effective approach than sharing content with an abundance of information. With that being said, same goes with photos. A simple photo that grabs attention while also communicating a message or idea can set a brand apart from others.
Social media changes everyday. Keeping up with specific marketing trends can keep a business relevant on social media, which then leads to better results overall. People spend a lot of time on social media. Grab their attention while you can and use these marketing trends to your advantage. Read our post about 5 Social Media Trends for 2020, for additional insight.