Instagram is a part of many businesses’ marketing plans. It’s one of the most popular networking platforms used to benefit individual users and businesses everywhere. With over 1 billion people using Instagram every month it’s crucial for your brand to be represented in a positive light. You don’t want to hurt your brand’s image or lose customers. Check out these 3 Instagram mistakes to avoid making:
#1 Using Bad Images
It’s true when people say a picture is worth a thousand words. Social Media, and Instagram in particular is known as a visual platform. The content you post becomes the face of your brand. One of the biggest Instagram marketing mistakes to avoid is utilizing low-quality photos. Making use of bad quality images is a huge turn off to your audience. Your users want to see high-quality creative photos to stay engaged.
#2 Not Using Instagram Stories
Instagram Stories are a quick and easy way to engage with other users and followers. According to a study conducted by Microsoft, the average human attention span has dropped from 12 seconds to 8 seconds in 2017. So what does that mean for Digital Marketers? You have 8 seconds to truly capture someones attention. By publishing more frequently and consistently to your stories you will encourage followers to engage by checking your Instagram business profile for the latest posts and useful information.
#3 Not Engaging With Your Audience
Without engagement, social media is just media. Engagement is all about connecting with your audience and building relationships. Your followers love interactive content, so take advantage of that! Whether you’re engaging through stories, posts, or direct messages, Each time an individual interacts with your brand on social media, overall awareness of your brand is increased.