Every business owner knows that you need a strong digital presence to survive in today’s economy. The consumers of today keep the power of the internet in their pocket and want to be able to research a company or brand before using their services or buying their product. Unlike older generations who prefer to be loyal to just a handful of brands, younger generations prefer to try different brands and to buy from companies that demonstrate the same values as them. This means that you will need to utilize the internet to attract these new consumers. If you have been curious about how you can upgrade your digital footprint by incorporating your website into your marketing strategy, check out these three tips.
Take Advantage Of Web Design Services
Similar to a physical store, consumers will form their first impression of your site the second it loads. If they are unimpressed, or if there are problems trying to click on different sections, you will lose their business and they will go to your competitors instead. Unless you have formally studied web page design, the best thing you can do is hire a professional to create your site. Web design services include everything from user interface design to incorporating your branding strategy into the layout. Collaborating with a professional will give you more options to choose from in how you want your layout and drop menus to look, and you can trust that all links and features will work properly. Many service providers are available if you need future help, or if you decide you want to change the design.
Utilize SEO Best Practices
SEO, or search engine optimization, refers to the likelihood of your website being found in an organic search. Or in other words, can consumers find your website if they only search for related products or services. A car dealership, for example, would want to appear in searches that contain words like “new car,” “Toyota,” “cheap used cars,” and “Honda.” All of these key words suggest that the user is looking to purchase a car, and the dealership wants their attention before the competition grabs it. You can influence your search ranking by using a number of different SEO services. These can include creating blogs that contain keywords, having other websites link to your website, and even creating a strong website presence. If a user comes to your site, then immediately leaves, search engines will penalize you for misleading consumers and thus will force your site to appear lower in search results. A poor website that loads slowly will also have the same effect on your search ranking.
Link Your Social Media Platforms To Your Website
According to Instagram, there were nearly 800 million users on their platform in 2017. It is no secret that you are losing a huge share of your market if you do not incorporate social media into your marketing strategy. You could use your platform to sell your product, educate consumers on why they should use your services, display testimonies from people who benefited from doing business with you, etc. Regardless of how you choose to use your platforms, your call to action with every post should be to visit your website. Having your website link in your profile bio or at the end of captions is a great way to generate leads. Clever use of hashtags can also make your posts findable for years after you click post. Being able to link to your website is another reason you should consult with a web design services provider.
Having a strong website is more important than ever. With Google being responsible for 94% of total organic traffic, you will miss out on new business if you do not optimize your online presence. Thankfully, a web design services provider can do all of the hard work for you. They can help you create an aesthetic layout that is on-brand for your business, give you suggestions that help improve your SEO search ranking, and even help you create mobile pages you can link directly to your social media platforms. So if you’re ready to captivate a digital audience, contact us today to schedule a consultation.