Whitney Flowers | South Made

⚡️Moment of truth. Marketing is multifaceted. You can’t expect returns with a single focus. All of your marketing channels need to compliment each other. One perfectly curated mixtape.

Here’s how:
1. Establish a marketing investment (not budget) you are comfortable committing to for a year. Not months.
2. Define your audience and your goals.
3. Evaluate where most of your new business is coming from or where it has the potential to come from (Google, Social, WOM).
4. Work with a creative team to develop a strategy based on your specific goals.
5. Develop a campaign you can stick to. Commit to.
6. Execute and Evaluate. Is it working? If not, time to pivot.

Remember most marketing is a marathon not a sprint. You can’t expect instant gains. In the wise words of Biggie Smalls- “Keep trying. Persistence and consistency is the best thing. As long as you keeping it real, and you keep trying, keep banging that wall and it will fall.”

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⚡️Moment of truth. Marketing is multifaceted. You can’t expect returns with a single focus. All of your marketing channels need to compliment each other. One perfectly curated mixtape.

Here’s how:
1. Establish a marketing investment (not budget) you are comfortable committing to for a year. Not months.
2. Define your audience and your goals.
3. Evaluate where most of your new business is coming from or where it has the potential to come from (Google, Social, WOM).
4. Work with a creative team to develop a strategy based on your specific goals.
5. Develop a campaign you can stick to. Commit to.
6. Execute and Evaluate. Is it working? If not, time to pivot.

Remember most marketing is a marathon not a sprint. You can’t expect instant gains. In the wise words of Biggie Smalls- “Keep trying. Persistence and consistency is the best thing. As long as you keeping it real, and you keep trying, keep banging that wall and it will fall.”

This must be the place! 🐝 When owners Jesse and Corey decided to open their first restaurant they knew they wanted the interior of the space to be something unique, sexy and fun. The food needed to be exceptional and the cocktails- creative! They took inspiration from all the places they had visited around the world and created their own unique space in the Old City. We needed the website to tell that story.

The focal point of the restaurant’s interior is a custom cherry blossom tree that creates the entire mood the moment you enter. The owners told us the story of creating the tree and its importance, so our team started with this concept with the website design.

We used custom illustrations and photoshop to digitize this feature and make the site come to life. Pair that with custom graphics and professional photography and we created a digital representation that truly portrays the ambiance and character of this downtown Knoxville restaurant. Haven’t been? It’s time to go!

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“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

In 2024, our team did a bit of everything- graphic design projects, photo and video work, and everything in between.
This year, we focused on ideas 💡 It shouldn’t be just “design this” or “post that.” It is all about ideation. It is about building a campaign. How can we design a rack card and turn it into a full marketing tool that functions as a massive, cohesive concept- from a billboard to a social campaign and interactive experience? How could we drive interest and excitement using video and create authentic engagement? Design campaigns that focus on all marketing channels and how they work together- from the website to social media and email campaigns. Big picture. Big ideas.

But the biggest takeaway was this: If you do what you love, you’ll never work a day in your life. We don’t work—we create.
And we have a damn good time doing it!

SouthMade.com | Let’s CREATE COOL SH⚡️T

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“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

In 2024, our team did a bit of everything- graphic design projects, photo and video work, and everything in between.
This year, we focused on ideas 💡 It shouldn’t be just “design this” or “post that.” It is all about ideation. It is about building a campaign. How can we design a rack card and turn it into a full marketing tool that functions as a massive, cohesive concept- from a billboard to a social campaign and interactive experience? How could we drive interest and excitement using video and create authentic engagement? Design campaigns that focus on all marketing channels and how they work together- from the website to social media and email campaigns. Big picture. Big ideas.

But the biggest takeaway was this: If you do what you love, you’ll never work a day in your life. We don’t work—we create.
And we have a damn good time doing it!

SouthMade.com | Let’s CREATE COOL SH⚡️T

On day three of spirit week it’s all things pjs & playlists. In this office we are foodies and musies… Or Melomaniac: A person who has an abnormal fondness for music.

We created a Christmas playlist to give you something new to listen to this season. And stay tuned for a new South Made DJ to take over each week.

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On day three of spirit week it’s all things pjs & playlists. In this office we are foodies and musies… Or Melomaniac: A person who has an abnormal fondness for music.

We created a Christmas playlist to give you something new to listen to this season. And stay tuned for a new South Made DJ to take over each week.

Planes, trains and automobiles. Fun fact: 107 million people are expected to travel by car, 7.85 million by air, and 4.47 million by other means this holiday. Our team talks all things travel as they get ready to take off this holiday. ✈️🎄

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